What we do
With flair, creativity and technical expertise, we deliver...
Insight and User Research
Logic and rationale don’t always apply when it comes to audience behaviour and if your business is going to fit into your users’ lives in a meaningful way, we need to get to know them really well..
Using various methods we gather essential insight into user behaviours online, which allows us to create a user journey.
Our task is to make sure your web presence ensures they stick with you every step of the way.
Interviews, analysis and user testing
- Competitor analysis
- Specialist website testing
- User tracking and behaviour analysis
- Persona creation
User Experience And Interface Design
As one of the early digital agencies to carve out a specific UXD (User Experience Design) offering, Orange Bus knows a thing or two about this field.
Through our work with global brands such as Sage, Philip Morris International and Pearson Education we have demonstrated the importance of early insight and planning.
The detailed research we do provides the insight - then it’s all about sifting it for its gold. Remember, people are not rational. Users are rarely what they seem and don’t always behave the way you expect them to.
- Structured and collaborative workshops
- Designing for conversion
- User journey and engagement design
- Wireframing and structure prototyping
- Content strategy, labelling and copy for web
- Ongoing evaluation and optimisation
Everything we create is visually stunning, but we wouldn’t get far on looks alone. Beneath the surface our designs are deeply scientific and are backed up by statistics and research to deliver the results expected.
Each design element is optimised around the behaviour of your customers.
- Creative workshops
- Design for conversion and engagement
- Creative ideation
- Style guides
- Online branding and web design
Web Development and Technical Expertise
Orange Bus started life here and it shows through our work with companies such as Sage and Philips. It’s not just about pretty pictures, although we’re really good at those, we’ve have a wealth of back-end technical expertise over the years.
As specialists in Drupal (but not limited to) we have the skills to integrate with your internal systems. Whether its a complex web application that has to talk to a bunch of other systems, a sophisticated CRM build, or a high end mobile application - we can cover it.
- Multi-platform website development - from Drupal to ASP .net
- External systems / complex data integration
- CRM and intranet development
- Mobile and online applications
Testing and Evaluation
Even with global projects, it’s the little things that matter.
Using intricate testing and analysis methods we can uncover the smallest detail in behaviour that could have a massive influence on your results - and ultimately your KPIs.
Using one-to-one online user testing or a lab-based environment, we can analyse your customers, see what’s making them tick and plan to optimise that journey and refine your presence.
- Supply real user feedback
- Interaction testing - improving usability, accessibility and overall experience
- Optimise all digital touchpoints
- Refine, test and re-iterate
- Monthly conversion report
- A/B testing
- Multi-variant testing (MVT)
Orange Bus has spent the last decade designing and building bespoke e-commerce solutions for global clients. With expertise in marketing leading platforms including Magento, Drupal Commerce and OpenCart we'll ensure your site works even harder. Our team of experts and software engineers will take your objectives and guide you through the right platform for you based on your goals and more importantly the results you need. Your targets become our targets.
Bringing our knowledge of optimising and designing for conversion to every project, we'll give you the right platform and the right tools to convert more users through your store. Basket optimisation to increase average order value and generate more revenue is what we do and we've proven this time and time again for our clients. See our results for Sage.
• Custom e-commerce development
• Specialists in Magento/ Drupal Commerce and Opencart
• Multi-language/ multi currency e-commerce
• Mobile store development
• Conversion and checkout optimisation
• User testing and analysis
Orange Bus owns iSite CMS, a powerful content management system used by public sector departments across the UK including London,Tandridge District and Surrey Heath councils.
Using this highly functional system, staff are able to create accessible and highly usable websites that allow effective and efficient communications with customers.
iSite allows users to create and manage web content, keep information up-to-date, collaborate with colleagues and maintain full control of the timing and authorisation of content publication.
Robust security measures ensure data integrity is maintained and the content editor interface includes helpful accessibility tools and warnings, and will even fix many mistakes.
We own the technology, the data belongs to you - simple export and backup facilities
Service layer - conversion optimisation, someone dedicated looking at your stats and looking to help
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Key point: Technology platform won’t be the differentiator. It will be the insight, constant tweaking and optimisation of a site which reflects the client brand whilst maximising conversion rate.
“I keep saying that the sexy job in the next 10 years will be statisticians,” said Hal Varian, chief economist at Google. “And I’m not kidding.”
“We’re rapidly entering a world where everything can be monitored and measured,” said Erik Brynjolfsson, an economist and director of the Massachusetts Institute of Technology’s Center for Digital Business. “But the big problem is going to be the ability of humans to use, analyze and make sense of the data.”