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Taking a Global Brand Mobile

The Task

Global brand Barbour identified that its eCommerce website wasn’t providing a responsive service for mobile users. A rapid solution for mobile had to dovetail with the existing site to prevent disruption to customers. The critical festive sales period was fast-approaching and Barbour were in the thick of extending its UK eCommerce offering to Germany, with plans to roll-out worldwide.

The Action

A three month timeframe saw Orange Bus head-up an agile team which included Barbour’s existing technical integration team and their creative branding agency. Understanding the online behaviours of Barbour’s existing UK customers was the first step, followed by carefully crafted wireframes and page templates, designed to be in keeping with the current website - before being engineered on the Hybris platform.

The Results

Our agile approach reduced initial costs and ensured the client and delivery team worked seamlessly together. Delivered on time and within budget, the fully responsive Barbour website launched successfully, with a 37% increase in revenue recorded across mobile and tablet in the first week. We continue to partner with Barbour; helping shape their digital strategy and optimise their digital assets for UK and international customers.

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