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Sahara Force India F1

Sahara Force India F1

Bringing Digital Engagement to F1

Digital fan engagement.

With Formula 1 seeking to develop fan engagement through the digital channel, one of the sport’s most progressive teams, Sahara Force India, came to Orange Bus looking to enhance their portfolio of innovative online material through a responsive new web platform.

Sahara Force India F1 site shown on a mobile phone

The task

A user-centric approach to design would be deployed, with the objective of engaging fans in an innovative new set of tools, features and insights.

SFI’s ability to cope with a constant stream of emerging content requirements would be best captured in a tailored Drupal 8 implementation.

Sahara Force India F1 car in the garage

The result

We produced a platform from which SFI could really communicate with their audience and optimise user engagement throughout the season.

Race countdown timers, a dynamic race schedule, creative merchandising, and improved news listings all provide users with a new level of brand connection.

Sahara Force India F1 site shown on a tablet device

Curious about our digital people, products and services?

Call us on: +44 (0)191 241 3703 or email: