Digital fan engagement.
With Formula 1 seeking to develop fan engagement through the digital channel, one of the sport’s most progressive teams, Sahara Force India, came to Orange Bus looking to enhance their portfolio of innovative online material through a responsive new web platform.
A user-centric approach to design would be deployed, with the objective of engaging fans in an innovative new set of tools, features and insights.
SFI’s ability to cope with a constant stream of emerging content requirements would be best captured in a tailored Drupal 8 implementation.
We produced a platform from which SFI could really communicate with their audience and optimise user engagement throughout the season.
Race countdown timers, a dynamic race schedule, creative merchandising, and improved news listings all provide users with a new level of brand connection.