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Philips came to Orange Bus to ensure its campaigns for two key products were optimised to encourage sales.

Global retail brands are constantly looking for ways to refresh their products and how they are presented. The aim was to increase transactions and capture customer details, therefore the campaigns had to target the right information.

philips razor
Extensive usability testing was carried out, followed by A/B and multivariate testing, to make solid recommendations for page templates and designs.
The information collected at the testing stage was filtered into the design and build of the landing pages and promotional display banners. Building in Adobe Experience Manager added to the flexibility of the pages and ease of integration.

"Having worked closely with Orange Bus on the Male Shaving & Grooming project recently I can definitely say that they are a great partner to work with, combining high quality output with strong project management. They liaised well with various stakeholders in a global organization, not always an easy thing to do, and I was impressed by the speed and quality of the work they delivered."

Jamil Kassam, Digital Campaign Manager, Philips