Orange Bus' Customer Experience Consultant, Sam Richardson, reflects on a recent everyday interaction and discusses how we can learn to appropriately and simply interact with our customers.

‘Smart Cities’ has become a major buzzword in the digital and IT industry over the past few years. Designing integrated solutions to multi-faceted problems like rising air pollution, traffic congestion, public transport ticketing and pricing would all be part of a Smart City remit and would add value to citizens and to the city.

We had the pleasure of both sponsoring and attending DataJam North East last week, a two-day event hosted by DWP Digital, focussing on combining both data and design to combat challenges relating to health, child attainment and skills.