Simple interactions for complex organisations.

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#FanEngagement with Racing Point


Voice Assistants: Time for Enterprise Adoption

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Direct Line Group


Smart steps for a smart city

Exceeding digital expectations across multiple sectors

Direct Line Group
Porsche Motorsport
Racing Point - Digital Partners
Department for Education
Aston Martin Racing

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News and views, thoughts and opinions.

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Tackling the Risks in Taxi Licensing through Digital Solutions
by OB Insights  |  10 July 2019
Working on behalf of Gateshead Council, Orange Bus carried out a digital discovery project to research how to build scalable services to best meet the needs of citizens nationally, challenge the technology market, protect privacy and security, and deliver better value for money.
Orange Bus Restructures for Next Phase of Growth
by OB Insights  |  01 July 2019
Restructure of the leadership team at a fast-growing service and experience design agency will support growth ambitions to reach a £40million revenue as the company moves deeper into the consultancy market.
5 Principles of Service Design
by Holly Allison and Michael Turner  |  26 June 2019
From co-creative to user centred, Holly and Michael outline 5 key principles for service design and discuss how these principles can be applicable to the design of any experience - whether that’s a product, service, website, app or even a physical experience.
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