Futures: Introducing Orange Bus' Latest Department

08 Mar 2017 - Futures

Futures is Orange Bus' newest department, reflecting our growing position as one of the UK's most progressive centres of technological innovation.

Futures is an R&D team within Orange Bus, working on the practical application of transformative technology. We prototype and showcase what digital evolution actually looks like: Real world technological exploration with real products, in the hands of the people it serves.

Futures is a consequence of Orange Bus’ ongoing mission to gather together a pool of specialists in a range of transformative technologies.

This depth of expertise is naturally unavailable to nearly all R&D departments in the customer-facing commercial world, where time is taken-up responding to demand with existing technology rather than innovating within a new set of parameters.

Futures is therefore in a unique position to actually prototype what digital progress can actually look like, aligning the technology and business requirements whilst user-testing customer reactions.

Futures won’t produce groundless experiments designed for nobody in particular. Our work is user validated and scalable, forged in Orange Bus’ renowned user experience values via user researchers, interaction designers, data scientists and engineers.

Much of the commercial world still clings to traditional advertising at the expense of deeper innovation. This will change fundamentally in 2017 as the customer experience paradigm fully embraces technology which targets consumers on an emotional, personal and practical level.

A diversity of transformative technologies like artificial intelligence, machine learning, bot interaction, VR and AR, will provide a new consumer conversation in 2017. But how do companies begin to place these developments… how does transformative feel?

As Creative Strategic Director, Austen Atkinson, explains: “We’ll be working with huge platforms, and consulting with businesses around the world to bring intellectual property to life using VR, AI, MR (mixed reality) and other exciting technologies. It’s a great opportunity to lead the agency into a new dynamic era, with the launch of Orange Bus Futures set to diversify our offering and fuel future expansion.”

Currently working on a slate of educational VR projects, Orange Bus is exploring initiatives with Horrible Histories creator Terry Deary, along with very practical solutions geared towards school attendance and immersive learning - growing out of Austen’s work as project lead on Google Expeditions, in 2016.

We’ll also reveal how projects based around the likes of Amazon Alexa might offer possibilities and commercial engagements in the insurance sector, of a kind never seen before.

Julian Leighton, CEO of Orange Bus: “Our aim is to grow our reach internationally and the best way of doing that is to recruit highly talented people with the business acumen to spot new opportunities for us and our valued clients.”

Futures represents a focused R&D investment, accelerating innovation whilst providing best possible value and user validation at the very kernel of the idea - the most expensive and elusive part of any project.

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