Fan engagement is important for creating emotional bonds and long lasting experiences with fans during and beyond sporting events. From a little known team to sporting giants, fans now demand a new level of intimacy from their team. In this blog we explain how to start your fan engagement journey.
Building your online presence is essential. But, in order for users to buy into your product/service, you must first establish trust. How do you build trust online without meeting each user in person? The answer lies in appropriate user experience (UX) research and design.
Are you spending a lot of your marketing budget on designing and posting online ads but not reaping the desired benefits? In this blog we explain the importance of UX when designing adverts online and give you tips to improve moving forward.
Orange Bus’ Edinburgh office attended TedXGlasgow - to gather inspiration, meet new people and learn about new ideas. The event drew together great speakers from across Scotland and wider with personal and professional stories to share.
When we talk about the ‘Smart City’, we talk about the ‘smart’ more than we talk about ‘the city’. We need to take a step back and ask, what do the citizens actually need? Here, we explain the importance of libraries to a Smart City ecosystem.
Orange Bus’ AI and Innovations Team attended the Smart Voice Summit in Paris. The event is Europe’s first official voice assistant event. Is now the time for enterprise size businesses to adopt the voice revolution? Read our blog to find out.
The ‘Smart City’ is associated with digital growth, and use of technology in the infrastructure between citizens and cities. However, what makes a ‘Smart City’ is difficult to define. In this blog, we delve deeper into the topic.
Orange Bus sponsored and attended the London leg of the Sitecore Destiny Tour, where the influential platform revealed a range of new features sure to impact customer experience in 2018. This article outlines the key features.
One of our key focuses is to redesign the digital citizen interactions of UK Government services - because of this, the Smart Cities Expo World Congress was right at the top of our events calendar. Here we outline our key takeaways.