Fresh insights...

Inside the minds of innovators

News and views, thoughts and opinions..

Fashion week special: humans are making a comeback

Digital transformation is big, in fact it’s everywhere. From one man bands to the big consultancies and tech firms, everyone is claiming some piece of the action. However, as with all trends, the fashionistas have already moved onto the next big thing… humanity.

by Sam Richardson  |  11 September 2018
Orange Bus drives growth with trio of appointments

This month Sam Richardson, Chandan Ray and Paul Skeates joined the Orange Bus team. Read here to meet our latest recruits.

by Michaella Fenton  |  21 August 2018
The Road to Autonomous Vehicles: an Exploration into the Future of Mobility

Earlier this year, Orange Bus received an invitation from Northumbria University’s MA/MSc Multidisciplinary Design Innovation students to collaborate on a design project focusing on the topic of Autonomous Vehicles. In this blog we explain the project and what the future of driverless cars might entail.

by Michaella Fenton  |  10 August 2018
Orange Bus & Force India Fan Engagement Event Video

On June 14th, we hosted our Fan Engagement event with Force India Formula 1 Team to showcase our work as their Official Digital Partner. Click here to see the official event video.

by Michaella Fenton  |  08 August 2018
International Design in Government Conference

In July, Orange Bus’ Senior User Experience Designer, Vicky Teinaki, attended the International Design in Government conference in London. In this blog, she outlines the key themes from the event.

by Vicky Teinaki  |  07 August 2018
Orange Bus strengthens team with four new recruits

Award-winning product and service design agency, Orange Bus, celebrates ongoing success with four new appointments. Find out more about the agency’s new recruits and how they are already hitting the ground running and contributing to the team.

by Michaella Fenton  |  01 August 2018
Accessibility in Designing Digital Solutions

Digital accessibility means digital experiences that can be used by all users - including those with impairments and disabilities. If we don’t design accessible solutions, we don't account for 20% of all users. Here we outline how to make your website accessible.

by Michaella Fenton  |  31 July 2018
The Importance of Fan Engagement in Sports Marketing

Fan engagement is important for creating emotional bonds and long lasting experiences with fans during and beyond sporting events. From a little known team to sporting giants, fans now demand a new level of intimacy from their team. In this blog we explain how to start your fan engagement journey.

by Michaella Fenton  |  30 July 2018
Orange Bus show their colours in support of Newcastle Pride

On Friday 20th July, Orange Bus showed its support for Newcastle Pride by hosting their own all day Pride Party at their Newcastle city centre office.

by Michaella Fenton  |  27 July 2018
How to use UX to instil trust in your brand

Building your online presence is essential. But, in order for users to buy into your product/service, you must first establish trust. How do you build trust online without meeting each user in person? The answer lies in appropriate user experience (UX) research and design.

by Michaella Fenton  |  13 July 2018
Great Innovation of the North; what does Newcastle’s Smart Street mean for its citizens?

Newcastle upon Tyne is leading the curve in smart city innovation in the UK - but how will this affect citizens and ensure their voice is heard.

by Hannah Kaner  |  05 July 2018
UX for Adverts

Are you spending a lot of your marketing budget on designing and posting online ads but not reaping the desired benefits? In this blog we explain the importance of UX when designing adverts online and give you tips to improve moving forward.

by Emily Allinson  |  28 June 2018
TedXGlasgow 2018

Orange Bus’ Edinburgh office attended TedXGlasgow - to gather inspiration, meet new people and learn about new ideas. The event drew together great speakers from across Scotland and wider with personal and professional stories to share.

by OB Insights  |  15 June 2018
IoT Scotland 2018

We attended DIGIT's annual Internet of Things conference at Dynamic Earth in Edinburgh. Here we provide a breakdown of our key highlights from the event.

by OB Insights  |  08 June 2018
Orange Bus to Drive Fan Engagement with F1 Car in Covent Garden

Formula One is set to land in Covent Garden this summer with the arrival of a Force India Team car, following Orange Bus' partnership with the Team.

by OB Insights  |  31 May 2018
How can we help?
Get in touch with the innovators at Orange Bus

Thank you, your message has been submitted.