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Measuring UX: Building User Experience into Strategy Metrics

User experience is now a necessity in digital production, but it isn’t always formally integrated into the metrics and KPIs which measure the impact of Product Strategy. Here we explain how it can be.

by Joanne Rigby  |  24 January 2017
Transformative Technologies in 2017

Moving into the early stages of 2017, it’s clear that the scope and possibilities for creative web development have expanded dramatically. Read our blog to find out more.

by John Shepherd  |  13 January 2017
How Service Design Can Assist the UK's Local Councils

In recent years, Service Design has experienced a rise to prominence in design circles, reflecting its ability to uncover hidden opportunities. Here, we explain how this can assist councils.

by OB Insights  |  02 December 2016
Transforming User Experience With Chatbots

Natural language processing (NLP) in Virtual Assistants and Chatbots will eventually change the way we seek information from the internet - steering us away from traditional apps. In this blog we outline how this can transform user experience.

by John Shepherd  |  11 November 2016
Dynamites 2016: Orange Bus Credited for Outstanding Achievement

Orange Bus are presented with the most prestigious award of the evening at the BT Dynamites for ‘Outstanding Achievement’ in the North East technology sector.

by OB Insights  |  26 October 2016
Customer Experience to Dictate Strategy in Healthcare and Pharmaceuticals

The application of user experience in the healthcare and pharmaceutical industries has moved beyond a recognition of value to something which will dictate the future of the sector.

by OB Insights  |  10 October 2016
Blockchain for Government

Governments across the world are looking at how blockchain could be harnessed in place of the traditional database, in a movement which could showcase the technology’s potential use cases for transferring data and digital assets.

by OB Insights  |  11 August 2016
A developer's take on Sitecore and Sitefinity

Our development team delve deeper into the ins and outs of Sitecore and Sitefinity - touching on how to use both systems for the perfect website delivery.

by OB Insights  |  29 October 2014
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