Improving the Direct Line Group's digital footprint

Helping to launch new products and making them more accessible to customers online.

Taking visibility to excess.

We designed, built and hosted a price comparison site to allow Direct Line to compete in the aggregator market.

Using UX usability testing to maximise conversion rates, a new product was born.

Excess boosts the company’s visibility on Google searches.

We’ve integrated new features to the site as Direct Line launched additional products such as European Breakdown Cover, and developed a new online product to allow commercial customers to buy insurance for fleet vehicles online.

As Direct Line’s digital development partner, we’ve helped the company win new business and convert more leads.

Capitalising on emerging technologies

By helping the company to become more digital-savvy and agile, our partnership is able to strike with emerging technologies.

Direct Line is interacting with customers better than ever before and is strengthening its hand in the increasingly competitive insurance market.

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