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Joules Welly App

Joules Welly App

Designing an interactive tool for brand engagement

Having launched Joules’ new website, Orange Bus took on a second challenge of concepting and creating a fun competition app that would appeal to users in the UK and America. Deciding on a user-centric application titled ‘Design a Welly’, Orange Bus designed a competition whereby users get creative online, adding prints, shapes or doodles to their own welly template.

Orange Bus’ UX team crafted the site journey, before handing wireframes over to design. Given a Joules welly to work with, our designer illustrated the welly outline, then crafted design templates, a draw tool and a colour palette feature, also visualising a home page to introduce the application. Our developers then built the application with its challenging colour masking features, making sure visuals worked responsively from desktop to mobile and tablet.

The Joules team were delighted with the finished tool and impressed with the flexibility provided, allowing them to use the app for future brand engagement campaigns. The Design a Welly competition app launched, and Joules reported achieving 43% of the four month target (35k) in one month alone with 15.3k entries. The competition has seen coverage in magazines for Waitrose, Jamie Oliver and The Mail on Sunday’s You publication.

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