Discovery of a consumer insight strategy.
We conducted a workshop which established a deeper understanding of the business, leading to stakeholder consultation, user interviews, user data analysis, user persona creation and customer journey mapping.
Findings were translated into a new information architecture, centred on user needs and improved functionality. Our team also considered areas for content marketing and a prominent space for client-generated insights was accommodated on the new site.
In comparison to the old site, RPMI identified:
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