Our most significant impact was to help the organisation adopt a user-led design approach that breathed new commercial life into their product strategy. Due to the budgets and time restraints involved, we embedded one of our most experienced consultants in-house with the client, who collaborated closely with their own team to:
Conduct focus groups to discover and map user needs
Create and validate a detailed product roadmap, from box to cloud
Create and test new product wireframes with real users to inform MVP
Conduct usability testing on a new MVP, set for launch by end 2019
Spot new commercial opportunities for product improvement and integration
Retain International now has a complete understanding of user-led design principles, which we will now use together to roll out new integrations and product improvements.